/ UX design
Innovating sales, onboarding and self-service for a challenger telco brand
Interaction design /
The UX of competitor’s products were flawed in largely the same way – they all relied on the less an ideal dataset for checking internet capability. I recommended design and development tricks to get around these issues, creating the most usable address checker in the industry and achieving above average conversion rates for address checks, which are the first part of the funnel in broadband sales.
Mobile optimisation /
A couple of years after Flip launched, the GM invited me to lead the UX of the redesign of the Flip marketing site, optimising for mobile. Based on a design system by Gladeye, I designed and tested prototypes of a desktop and mobile web experiences for the broadband sales funnel. Broadband products can be confusing and illogical to users, especially in the days when VDSL meant very little to anyone – as is still the case now! User testing and considered UX writing led to high conversion rates for Flip – with many of the design ideas adopted later by the parent company that acquired them.
