/ Responsive web design

Optimising an iconic NZ brand for web & mobile

UX design

The ‘loud and proud’ Jucy brand featured two very strong colours that made designing a usable UI difficult. The information architecture was confusing and convcersion rates below industry standards. A new UX and design system optimised the brand while still retaining the unique style, and optimised user journeys across all devices.

Mobile-first design system /

mobile ux design auckland nz
e-commerce ux design auckland NZ

Visual design by Jake Fitter