Successful products emerge from the intersection of customer value and business viability. I use robust Product Discovery methods to uncover customer and business needs, define problems, and test possible solutions.
Noise / Uncertainty / Patterns / Insights /
Clarity + focus /
Research & synthesis /
Prototype /
Design /
The Process of Design Squiggle by Damien Newman, thedesignsquiggle.com
Methods /
USER RESEARCH
Exploratory, generative and evaluative research. 1:1 user interviewers, contextual inquiry, co-design sessions, and design sprints to innovate and improve.
CX DESIGN
Customer journey mapping and end-to-end service audits to uncover pain points and overlooked weaknesses in products or services and map areas for improvement.
UX STRATEGY
User research, data analysis, user journey & information architecture audits. Improving, or starting from scratch to re-imagine the user experience.