Of all the visual explanations of the design process, this is my favourite. It describes in a simple way how the design process takes a team from uncertainty to clarity about what to build.
Noise / Uncertainty / Patterns / Insights /
Clarity + focus /
Research & synthesis /
Areas I can help with /
Studying the users of a product or service through observation, interviews and other research activities.
Planning, creation, delivery and governance of useful, usable content. Overlaps information architecture.
Organising user journeys, information and data within a product or system in a meaningful and usable way.
Designing the layout and interactive aspects of a product or system focusing on users’ context and mental models.
Optimising and testing users’ experience through testing prototypes of medium & high fidelity.
DIGITAL ART DIRECTION
Ensuring the visual qualities of a product or system are aesthetically pleasing, consistent and on-brand for the business & users.