There’s no one size fits all when it comes to UX strategy. We tailor our approach to fit your organisation, your people, and the challenge at hand.
OUR PROCESS /
From Design Thinking to Lean to Classic UX, we’re well versed in many methodologies and will co-create a UX strategy that gets you where you want to go. We can gather deep insights through user research, or deliver progress in as little as a week through methods like Design Sprints.
Generally, we work through three key phases to discover user needs, experiment with possible solutions, then refine designs to the level of completion you need. We can work as an external agency, collaborating where it suits you, or in-house with your team, building capability as we go.
1/ DISCOVER
Investigate the problem space using the most appropriate methods to uncover patterns, insights and define problem statements.
2/ EXPERIMENT
Explore possible design solutions iteratively, through sketches, wireframes and iterative prototypes, and running user testing quickly and often.
3/ REFINE
Using findings from user testing, decide on most valuable features to progress through further iterations of high-fidelity UX & visual design.